Brand
The name comes from lind (gentle) and Linde, the sheltering linden tree. Every lindly mark is built from three shapes: the heart-shaped linden leaf, a rising sun, and a curved horizon. Nothing on this page is drawn by hand — the marks are generated from one golden-ratio construction and shipped from a single source.
App icon
A radial sunrise centred on the hill crest, a deep-plum linden with a short trunk on a curved hill, and a gold halo behind the crown. It is the same icon on iOS, Android, the web and in the browser tab.
Wordmark
lindly in Baloo 2 ExtraBold, always lowercase. The letters carry the dawn gradient, and the dot of the i is the linden leaf turned into a heart, leaning 34° to the left. The heart takes the primary colour of the current scheme.
Lockup
Icon first, then the wordmark, with a gap of the icon height divided by φ². Use the lockup where the icon is not already visible on its own.
Construction
One number drives everything: the crown width is the canvas width divided by φ. Every other measure is a power of φ from there, and the crown centre lands on the canvas centre without being placed. The table is computed from the same module that draws the icon.
| Measure | Rule | At 1024 px |
|---|---|---|
| Crown width | 1024 / φ | 633 |
| Main crown radius R | crown width / 2φ | 196 |
| Lobes (two sides, top) | R / φ | 121 |
| Hill crest | 1024 − 1024 / φ³ | 782 |
| Trunk stub (visible) | R / φ² | 75 |
| Trunk width | R / φ³ | 46 |
| Halo radius | R · φ (opacity 1/φ) | 316 |
| Overglow rim | R / φ⁵ | 18 |
| Hill edge drop | 1024 / φ⁶ | 57 |
| Crown centre | crest − stub − R | 512, 512 |
| Gradient stops | 0, 1/φ⁴, 1/φ³, 1/φ², 1/φ, 1 | 0.000, 0.146, 0.236, 0.382, 0.618, 1.000 |
Colours
The brand palette is a named view onto the product's design tokens — no colour exists only for the marks. Each swatch names the token and the scheme it is read from.
- plum #8a4e76primary · light
- plumDeep #6e3a5eaccent-foreground · light
- plumLight #c79db7primary · dark
- peach #f3c9betint-feeding · light
- coral #f0b49etint-feeding-foreground · dark
- gold #ead9a8tint-diaper · light
- cream #fff6fbprimary-foreground · light
- night #14121cbackground · dark
- ink #241b20foreground · light
- leaf #a7d49btint-activity-foreground · dark
Rules
- Keep clear space around the icon and lockup of at least the crown radius divided by φ (about 12% of the icon's height).
- The wordmark is always lowercase and always keeps its heart-leaf. Do not set the name in another face or recolour the gradient.
- Use the light or dark wordmark for the background you are on; the icon is the same on both.
- Below 24 px use the icon alone. The monochrome icon is for themed launchers and single-colour print.
- The glow bands and the hill scene are for lindly's own pages; they are not part of the logo.
